The Army, finding that “An Army Of One” just isn’t that grabby a slogan, has come out with a new one. One that they hope will grab the imagination of young people and help convince them to enlist.
Now, I’m hardly the Army’s target audience (I’m too old, too out of shape, and have way, WAY too many health concerns — if I tried to enlist, the recruiter would probably injure himself laughing and start looking for the hidden cameras), but that slogan does less than nothing for me.
The Star Trek geek in me is reminded of the Pakleds. “We are strong. Make it work.” Not exactly the most compelling image.
The internet geek in me is reminded of Strongbad. Again, not too persuasive.
I racked my brain to come up with a good alternative, one that is at least as good as the old “Be All You Can Be,” but came up dry. The two best (well, least worst) I could come up with:
“The Answer To ‘You And What Army?'”
“We Are Da Bomb”
Yeah, they suck. You should have seen the others.
So, any other ideas?