Obama Is Losing The Online Merchandise Battle

Images from CafePress Cultural Barameter

With President Barack Obama’s first term is coming to a close CafePress took a look at how Obama pro vs. anti sales have been tracking these past eight months. Overall, anti-Obama gear has consistently sold more units than pro-Obama, though not by a significant difference. This isn’t that surprising considering the trend on the Gallup poll that shows the decrease in his approval ratings over the course of his presidency, with a recent resurgence that has the ratings about equally divided.

What is startling, especially in visual form, is the dramatic shift in support compared to 2008 sales. Pro-Obama sales have declined by 41 percent.

CafePress averages over 130,000 new designs uploaded every week and millions of items of merchandise sold.

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