OK, let’s get away from politics for a moment. I’ve noticed a trend lately in advertising, and I don’t like it. I’ve caught on to three different ad campaigns that seemed built on the core concept of creeping out the watchers.
First up, Orkin’s series featuring giant, speaking vermin trying to con humans:
Next up, Broadview Security (formerly Brink’s) series of ads showing women being attacked in their homes:
Finally, Ally Bank’s series showing bankers — quite frankly — abusing children.
Now, I can respect the creativity and originality of all three, and they are certainly memorable. But still… they bother me.
Personally, I think this is the best response to the Broadview ad: