Anyone who knows the blogosphere is aware of the enormous contributions made by N.Z. Bear. Whether it be through his Truth Laid Bear blog and his Ecosystem or through Porkbusters or The Victory Caucus. N.Z. is now dropping his pseudonym in favor of his real name, Rob Neppell . Rob is launching a business, Kithbridge, which will provide “customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.” Read more about it here. Congrats Rob and best of luck.