It’s an ad the superbowl won’t run!

The NFL has denied a Superbowl ad for a company called Daniel Defense. Daniel Defense manufactures sporting rifles and they also have a brick and mortar store where they sell other sporting goods. Here’s the NFL policy that was used to ban the ad.

5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

In addition to their brick and mortar store, the ad does not mention firearms. It does have the Daniel Defense logo which features a blacked out AR15 type sporting rifle and they offered to replace that with an American flag. The NFL said “NO”.

Now I’m not going to defend the NFL. However, given that a one minute ad last year cost about $4 million I have some serious doubts that Daniel Defense really even wanted their ad approved. This way, they get lots of air time on it and it costs them nothing. And for the record, I’ll put the video up at The Curmudgeon and leave it up for one of their rifles. I’ll even let them pick it out.

The Curmudgeon is an old softie.

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