The GOP Presidential Message

What should be the GOP’s message in the general presidential race? Over at National Journal, Josh Kraushaar writes,

The GOP could lose a winnable presidential race and fail to gain control of the Senate because of a timid message: “The other guys are worse than us.”

If you were to responsible for presenting the GOP’s message, then what would you say?

Himalayas not melting. Panic anyway.
Wage Deflation, another accomplishment of Obamanomics