At Townhall today I look at the lessons learned from the recent election and what Republicans have to do if they ever want to win again.
There is a debate raging on the right about what is more to blame – the message or the media. Republicans were not able to effectively get their message through to the voters because the media was so busy working for the Obama campaign. What made things worse, though, is that Republicans never really articulated a coherent overall message and some Republicans did not hold positions different enough from their Democrat opponents to provide an alternative message. The only message that has ever won nationally for Republicans is an unapologetically conservative one.
When John McCain rushed back to Washington to jump on the massive bailout bandwagon it became hard for him to argue that his approach to the problem would be significantly different than that of Barack Obama and impossible to argue that his was a conservative solution.
If Republicans hope to have any chance to win in 2010 and 2012 they will have to find more effective ways to combat the liberal bias in the media, but even more important they need to decide what they stand for and then to stand firm.