Financial Famine for Media Despite Record Campaign Year

The Media may have saved Obama from proper scrutiny, but the record-breaking Obama treasure chest apparently could not save the media from massive drops in advertising sales.

This is shaping up to be the first even-numbered year to post a decline in broadcast TV spending since 1970 — in fact, it’s tracking to end up even lower. And that’s before you strip out the big boost to media provided by the presidential primaries, the general election, the down-ticket races and all kinds of referenda.

Media ad spending from January to August across all media slipped 1.3%. Without the political spending, that falls further to 1.6% — a difference of $331 million. Without campaign spending or the summer Olympics (another booster of even-year ad spending), overall ad spending from January through August would have declined a full 2.4% to $89.4 billion, according to Ad Age estimates. And once political-spending data are available for September and October, when 70% to 80% of campaign outlays occur, that gap will yawn into a chasm.

That’s despite the fact that total political spending on all media is expected to top $2.5 billion, with the presidential campaign alone exceeding $750 million, according to estimates from the Campaign Media Analysis Group at TNS Media Intelligence.

Nor could/would Obama and his campaign rescue Aunt Zeituni from poverty. Is there a halt to funding for illegal alien services in the cards for a potential Obama administration?

He does, however, have to win first. Go vote and make this one of history’s mysteries.

Also, Jules Crittenden is Critblogging the Vote 2008 today from the Peoples Republic of Massachusetts. A good man (and a rare conservative one) in the media, so go visit him throughout the day. Deployed troops heart Jules.

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