Jennifer Rubin has an excellent piece on how McCain can win:
First, he needs to articulate in clear and simple terms why his economic plan — and he does have one — holds out the hope for financial recovery while Barack Obama’s does not. His best chance is to make the case in the final debate, but he must, in every appearance and every interview, hammer home a central theme: Obama’s plan of higher taxes and trade protectionism is Hooverism; his of lower taxes, free trade, and energy independence is Reaganism. The Fed and central banks around the world are throwing business a life preserver with interest rate cuts, additional lending, and debt relief, and Obama is throwing an anchor with high taxes and the promise of more burdens on business, with items like a health care mandate.
Second, Barack Obama’s associations with a hodgepodge of left-leaning and corrupt cronies from Chicago — Bill Ayers, Bernardine Dohrn, Larry Walsh, Tony Rezko, Rashid Khalidi, Reverend Wright, and Father Pfleger, to name a few — are important. Why? Because they show he either suffers from an appalling lack of judgment or a broken moral compass. And he lied to the American people about these relationships, seeking to minimize or obfuscate his all-too-recent identification with and participation in a circle of radicals who now have proven to be embarrassing.
Third, we can’t afford to have a Democratic Congress and Barack Obama at the same time.Read all six points she says McCain needs to hammer in order to win.
In the Wall Street Journal, Kimberly Strassel walks through Obama’s Magic Plans, including one of the most important points that McCain seems unwilling to make — the redistributive nature of Obama’s tax plan.
To kick off our show tonight, Mr. Obama will give 95% of American working families a tax cut, even though 40% of Americans today don’t pay income taxes! How can our star enact such mathemagic? How can he “cut” zero? Abracadabra! It’s called a “refundable tax credit.” It involves the federal government taking money from those who do pay taxes, and writing checks to those who don’t. Yes, yes, in the real world this is known as “welfare,” but please try not to ruin the show.
For his next trick, the Great Obama will jumpstart the economy, and he’ll do it by raising taxes on the very businesses that are today adrift in a financial tsunami! That will include all those among the top 1% of taxpayers who are in fact small-business owners, and the nation’s biggest employers who currently pay some of the highest corporate tax rates in the developed world. Mr. Obama will, with a flick of his fingers, show them how to create more jobs with less money. It’s simple, really. He has a wand.The “magic” nature of Obama’s plans is something McCain needs to be alerting voters to in these final weeks. Obama does a good job or repeating his prepared talking points. He is very disciplined and stays on message. What he does not do is explain why anyone should believe the things he proposes would work. He complains about Bush’s tax cuts and blames them for the deficit, when tax revenue actually increased under Bush — runaway spending is the true culprit. Obama never explains how increasing taxes on those who provide the jobs in the country would improve the economy. He appeals to emotion. He is going to make those rich fat cat CEOs and Big Oil people pay. McCain needs to get on message and make several strong points over and over again to convince the American people that his plans for the country are better, he is better prepared to lead, and that Obama is all smoke and mirrors.