McCain has a new ad out today that explains how he’ll handle the banking crisis. It’s effective because for the first time I’m aware of he narrates it.
This ad shows him to be what he is: experienced with the knowledge required to handle one of America’s worst financial crises. It’s also more personal and weightier than the other ads. Hearing him say, “I’ll meeting this financial crisis head on,” instead of some faceless voice makes it more compelling.