I didn’t write about Absolut Vodka’s idiotic reconquista ad — Michelle covered that topic thoroughly — but needless to say, like most Americans I thought it was Absolut Bullshit. Many Mexicans already feel like the United States is their land which we owe to them anyways — as much as liberals like to deny that reconquista exists — without needing some Swedish vodka company to encourage that attitude. In any case, I believe in the free market, and if Absolut wants to run some stupid ad like the “In an Absolut World” ad depicting a map before the Treaty of Guadalupe Hidalgo, the Gadsen Purchase, and the independence of Texas, then they should absolut-ly be allowed to. However, they then have no right to complain when Americans decide not to buy their products because of it.
Anyways, SKYY Vodka has released a statement concerning the controversial ad:
SKYY® Vodka, Made in the USA, Proudly Supports Treaty of Guadalupe Hidalgo
America’s Most-Popular Domestic Vodka Decries Absolut® Vodka’s Suggestion to Redraw North American Map
SAN FRANCISCO-(BUSINESS WIRE)- In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.
“Like SKYY Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the United States of America,” said Dave Karraker, SKYY Vodka. “To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.”
In the ad, an “Absolut World” is depicted where the map of North America is re-drawn with Mexico claiming much of the Western United States, negating the Treaty of Guadalupe Hidalgo, as well as the Gadsden Purchase (1853), and the independence of Texas (1836).
“Don’t get me started on the Gadsden Purchase,” continues Karraker. “I think the folks in Tucson and Yuma would be rubbed the wrong way if they hear this landmark deal was somehow nullified as suggested by Absolut, a Swedish-owned brand.”
SKYY Vodka was founded in San Francisco in 1992 and continues to be produced in the United States. Premium SKYY Vodka is made from American grain carefully selected from the Midwest and 100% pure filtered water. SKYY’s proprietary four-column distillation and three-step filtration process consistently ensures exceptional quality. SKYY Vodka products include luxury SKYY90® and new SKYY Infusions™, a unique, all-natural infused experience made with premium SKYY Vodka and succulent real fruit.
Let’s raise a toast to that.
From now on, whenever I have any drink with vodka in it, I’ll make sure it’s SKYY. You should do the same.
Kim adds: I’ve always been a Grey Goose girl, but I’m with Cassy here. Good for SKYY for stepping in and pushing back against the Reconquista movement. From now on it’s SKYY for my vodka martinis.
Hat Tip: Michelle Malkin