Like oreo cookies without the cream filling

From the ‘You got to be kidding me files’- Playboy magazine without the nudity.

MANILA (AFP) – The Philippines will get its own edition of Playboy magazine — only without the nudity that made the US version famous, the editor-in-chief of the local edition said Thursday.

The Philippine edition will be launched on April 2 as a “mature lifestyle magazine”, said veteran journalist Beting Laygo Dolor.

While the magazine will offer pictorials of beautiful women, it will not include nudity. “It will be tamer than the US edition but not as tame as the Indonesian edition,” Lagyo Dolor said in a television interview.

He said it would be aimed at a more mature, affluent readership than “lad magazines” such as FHM and Maxim which already have Philippine editions.

It will be the 25th international edition of the US-based magazine which was launched more than 50 years ago.

Playboy was never on my list of reading materials. If you tasted one cookie recipie, there is no need to sample any more.

All snark aside, how profitable will it be to publish Playboy in the PI? Without the nudity, I wouldn”t think there would be much of a market for the publication. The magazine is published in the Muslim country of Indonesia without the nudity. What works in that country(Assuming Playboy is successful there) doesn’t mean the same business model will work in a country with a very different culture.

Note- Before anyone tries to remind me how Roman Catholic The Philippines are, I will remind readers I’m married to a Filipina. Plus lived in that country for two years of my life.

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