Obama Running Super Bowl Ad

I thought Fox said no political ads during the Super Bowl.

The reasons: The show is sold out and equal opportunities couldn’t be provided to all candidates, even if some additional time could be found for one to buy in.

Fox is saying it will comply with Federal Communications Commission rules.

“We comply with all legal requirements when it comes to selling time to candidates, including any requirements that might apply to a unique broadcast like the Super Bowl,” the network said.

Sources close to the situation said that because ad time in the Super Bowl is essentially sold out, Fox will choose to not sell time to a candidate, citing an FCC ruling that a network can reasonably refuse to sell political time in “unique, one-time-only” broadcasts where equal ad time can’t be offered to all candidates.

I guess they decided otherwise. I wonder when the decision to accept Obama’s ad was made, and did they turn down other candidates prior to accepting his ad. Did Mitt try to purchase time as well?

Ben Smith at the Politico thinks has a half time pep talk tone to it.

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