The Knucklehead of the Day award

Unless Kevin objects, I’ll cross post a regular feature of my main blog. Written at the top of TFM is, “Home to the Knucklehead of the Day award. For the world is full of nuts, and like a chipmunk I’m good at finding them.” Hope you enjoy them.

Today’s winner is the Indonesian Ministry of Culture and Tourism. They get the award for the following.

JAKARTA, Indonesia – Indonesia’s latest campaign to lure tourists got off to a rocky start after embarrassed officials acknowledged that a key slogan was ungrammatical and ordered it corrected.

“Visit Indonesia 2008. Celebrating 100 Years of Nation’s Awakening” has been printed on billboards, government Web sites and emblazoned on the sides of aircraft belonging to the national airline, Garuda.

To be grammatical, the phrase “Nation’s Awakening” should be made specific, for example by preceding it with the definite article ‘the’ or the possessive pronoun ‘our.’ Another way would be to replace the noun “nation” with the adjective “national.”

“Our colleagues tried their best not to be reckless in creating the slogan, I’m sure,” said Thamrin Bachri, director general for marketing at the ministry of culture and tourism. “But we have been advised by several people to change the slogan,” he was quoted as saying in Friday’s Jakarta Post.

No one from the ministry was immediately available for comment.

For someone who isn’t grammar perfect himself, maybe I shouldn’t be criticizing the ministry. The difference between me and whomever wrote the slogan is I don’t get paid to write these posts.

Also note the slogan refers to the founding of Indonesia’s first nationalist group. How many non-Indonesians are going to know what this campaign is referring to? I’m an admitted Asia-phile and I don’t even know about that bit of history.

The Indonesian Ministry of Culture and Tourism is today’s Knucklehead of the Day.

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