These groups are trying to pressure advertisers on Fox News to abandon the news channel. Considering that Fox is the highest rated cable news channel, they’d be really foolish to do so. From the AP:
Liberal activists are stepping up their campaign against Fox News Channel by pressuring advertisers not to patronize the network.
MoveOn.org, the Campaign for America’s Future and liberal blogs like DailyKos.com are asking thousands of supporters to monitor who is advertising on the network. Once a database is gathered, an organized phone-calling campaign will begin, said Jim Gilliam, vice president of media strategy for Brave New Films, a company that has made anti-Fox videos.
The groups have successfully pressured Democratic presidential candidates not to appear at any debate sponsored by Fox, and are also trying to get Home Depot Inc. to stop advertising there.
At least 5,000 people nationwide have signed up to compile logs on who is running commercials on Fox, Gilliam said. The groups want to first concentrate on businesses running local ads, as opposed to national commercials.
“It’s a lot more effective for Sam’s Diner to get calls from 10 people in his town than going to the consumer complaint department of some pharmaceutical company,” Gilliam said.
Some of videos produced by Gilliam’s company compile statements made by Fox anchors and guests that the activists consider misleading, such as those that question global warming.
Representatives for Fox News Channel, which is owned by News Corp., did not immediately return calls for comment.
Home Depot has not had an unusual number of calls, said spokesman Jerry Shields, and the home improvement chain will not change its advertising strategy.
“We’re not in the business of censoring media,” Shields said. “We need to reach our customer base through all mediums available.”
And they’ll reach far more customers on Fox News than they will on CNN or MSNBC.