One of the joys of running an entertainment/gossip site is the fun in dealing with lawyers and the flunkies they get to do there legwork. This one I received today very nearly takes the cake though since A) We’ve never had a DMCA notice from any Time, Inc. site, B) Time, Inc. PR people contact me on a regular basis with press releases or information on upcoming exclusives, and C) the notice, while dressed up like a DMCA notice, is not a valid notice.
Re: DMCA Copyright Notice
Dear Website Proprietor:
I am an attorney for Time Inc., the corporate publisher of People Magazine. This will put you on notice that Time Inc. will publish an exclusive interview with Paris Hilton in the issue of PEOPLE Magazine on sale June 29, 2007.
In the past your website has posted copyrighted material which have been either owned by or licensed exclusively to Time Inc. for publication in People Magazine and on People.com, in violation of Time Inc.’s exclusive rights.
This letter is an official notification under the provisions of Section 512(c) of the Digital Millennium Copyright Act that the posting of any scanned editorial content from People Magazine, including the Paris Hilton interview, would infringe Time Inc.;s rights.
I have a good faith belief that use of such editorial content in the manner set forth herein would not be authorized by of Time Inc., its licensing representatives, or the law. The information provided herein is accurate to the best of my knowledge. I hereby swear under penalty of perjury that I am authorized to act on behalf of Time Inc. for matters pertaining to notification of infringement of its exclusive rights in its copyrighted material.
Very truly yours
Nicholas J. Jollymore
Deputy General Counsel
Maybe this is some bizarre marketing strategy, since CNN (also owned by Time) is running the first interview with the fresh out of jail heiress this evening. By the time People hit’s the stands she’ll be even older news than she already is. Unless Paris confesses to giving the prison guards reach-arounds Mr. Jollymore and his team of paralegals can rest assured that Wizbang Pop! won’t bother to even read his companies copyrighted content let alone link to it…
Update: See the video of MSNBC’s Mika Brzezinski rebelling against her corporate masters and refusing to lead the news with a Paris Hilton story; it’s priceless.