It will not be Miller time in my household any time soon. If I’m in the mood for a beer, I’ll take a Bass Ale or Sam Adams, thank you very much. So, why no Miller? American beer company Miller Brewing Company is sponsoring, yes sponsoring, the illegal immigrant marches in Chicago. From The Chicago Tribune:
Marchers had to duck into fast-food restaurants for water when they first took to Chicago’s streets in support of illegal immigrants five months ago. At the next two marches, family-owned grocery stores offered free bottled water from trucks emblazoned with their names.
This time, as demonstrators march from Chinatown to House Speaker Dennis Hastert’s (R-Ill.) Batavia office this weekend, they will have Miller Brewing Co., as a sponsor. The brewer has paid more than $30,000 for a planning convention, materials and newspaper ads publicizing the event.
The support of a major corporation for a controversial political cause shows how fierce the competition has become to woo the growing market of Latino consumers.
For Miller, the march offered a special chance to catch up. This spring the brewer drew the ire of pro-immigrant forces over contributions to U.S. Rep. James Sensenbrenner (R-Wis.), who sponsored legislation that would crack down on illegal immigrants. That prompted a short-lived boycott by some Latino groups.
Now, march advertisements feature not just the organizing committee’s trademark blue globe but Miller’s logo and a Spanish translation of its “Live Responsibly” slogan, a company effort to build goodwill among Latinos.
Michelle Malkin has the best recommendation:
Live responsibly: Don’t drink Miller this Labor Day weekend. Or any weekend.
She also has Miller Brewing Co.’s contact information if you would like to give Miller your two cents.