The Technorati Top 100 Blogs List Has Jumped The Shark

I was surfing around and ran across this link, Technorati 100 Here Today Gone Tomorrow, by Tristan Louis. In the piece Louis looks at changes in the Technorati Top 100 Blogs list between 2005 and 2006. There’s quite a bit of theorizing about what the change in status for individual blogs indicates or doesn’t indicate. In that regard it’s somewhat entertaining, but one key point is not addressed… that the Technorati Top 100 Blogs as a measurement tool sucks ass.

I present as exhibit A as to why the Technorati Top 100 Blogs list is worthless, this graphic made last week. [Note: that the rankings of the various blogs shown has since changed.]

technorati-top-100-math.jpg

Notice the vast difference in the number of links between Seth’s Blog and Captain’s Quarters. In the age of splogs (spam blogs) and MSN Spaces hacks why would anyone place stock in the number of sites linking to a blog versus the number of unique links? Look at #79 – Join In And Shape The News. Has anyone ever heard of that? I think not. It turns out it’s an AOL Journal that is linked on lots of other AOL Journals, though almost never to content, sort of like a splog.

Surely a more meaningful, and accurate, listing of those blogs would be done in the following order:

  • Captain’s Quarters
  • The Voloch Conspiracy
  • Poynter Online
  • Seth’s Blog
  • Join In And Shape The News

Any list that cannot parse these five sites into an that order (or something approximating that order) isn’t worth the cyberpaper it’s printed on.

The Technorati Top 100 Blogs list is littered with this kind of crap, making it thoroughly useless as a measure of anything. Attempting to divine hidden meanings from the changes in the Technorati rankings is bound to fail as well. It’s time to take that list out to the pasture and put it out of it’s gamed up misery.

If you’re looking for a more worthwhile measure of the top blogs, check out the Feedster Top 500, a monthly snapshot based on links. It’s a hell of a lot more representative. TTLB’s Ecosystem is also a good measure, but it is far less complete than either Feedster or Technorati. TTLB’s EcoTraffic rankings, while incomplete, measure the real statistic that people can wrap their mind around – traffic…

Weekend Caption Contest™ Winners
Mark Steyn on Why He is No Longer Published in Britain

4 Comments

  1. Aaron's cc: March 17, 2006
  2. Elmo March 17, 2006
  3. GeoBandy March 17, 2006
  4. Ed Kohler April 4, 2006