With the passing of Michael Vale, most famous for portraying Fred the Baker in Dunkin’ Donuts commercials for 15 years (as well as a stint in the 70’s as Sam Breakstone in some cottage cheese ads), I was put in mind of other corporate mascots and spokesmen. And right now there are three very prominent ones that have none of the lovability of Fred the Baker. In fact, they annoy me or outright creep me out.
First up is the frozen-faced Burger King. All I can think about is the disturbing protagonist V from “V For Vendetta” (soon to be a major motion picture) and Michael Myers from Halloween.
Next up is that annoying litlte gecko from GEICO. I’ve had a grudge against GEICO for well over a decade, when Car & Driver revealed they were subsidizing the development of radar guns and actually giving them to police departments in a flagrant ploy to increase speeding tickets — and, consequently, insurance premiums.
Finally, there’s that Roaming Gnome from Travelocity. He would be fine if he stayed a bit genteel and naive, but they can’t keep his personality consistent.
So, who else bugs you as a corporate spokesman?