I’ve never been a fan of the latest trend in businesses naming themselves or their products after made-up words. Yes, I undertand it’s easier to get a trademark on Agilent or Cingular or Lucent versus, say, International Harvester or General Motors or American Telephone & Telegraph, but it’s still annoying.
I’ve always suspected that it was done by the twits I knew in college, the marketing majors who aced all their marketing courses but barely passed entry-level English and other things.
But I’ve always wondered what happened to the other Marketing students, the ones who didn’t score the top grades in Marketing but did well in their other courses. And I think I’ve found out. They get stuck naming the less-prestigious products.
Recently, I was waiting in line at a convenience store to buy a soda. I was bored, so I looked around. On the wall behind the cashier were a bunch of items, including three-packs of condoms.
All five of them had rather distinctive brand names. First up were the “girly” brands — “Romance” and “Sweetheart.”
Next, the one for those not quite clear on the concept of how it’s used — “Shaft.”
Finally, the specialty brands, the ones designed for specific uses, as opposed to the general-purpose condoms — “Toosh” and “Blow.”
Man, those C-student marketers might not make the big bucks, but they certainly have fun with their jobs.