GoDaddy.com CEO Bob Parsons reports that the NFL pressured FOX to can the second running of the GoDaddy.com ad during the Super Bowl telecast.
As you may have noticed our Super Bowl ad only appeared during the scheduled first quarter spot. It was scheduled to run also in the second ad position during the final two minute warning. Our ad never ran a second time. Instead, in its place, we saw an advertisement promoting “The Simpsons.”
The NFL persuaded FOX to pull our ad.
We immediately contacted Fox to find out what happened. Here’s what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time. Because we purchased two spots, we were also entitled to a “Brought to you by GoDaddy.com” 5 second marquis spot. They also chose to pull the marquis spot.Apparently a hot chick in a tank top is now too risque for the Super Bowl, though cleavage shots of an Eagles cheerleader (For TiVo’ers that’s 3:04 into the game recording with 7:52 to play in the 3rd quarter) is fine…
Direct video links…
Broadcast Ad (Windows Media) [2.78 MB]
Web only extended length ad (Windows Media) [7.39 MB]