From the Houston Chronicle:
They call it the GloThong.
For $49.95 you get a thong that lights up the derriere and almost everything around it for at least two hours. It’s water-resistant and comes with a battery wall adapter, or you can buy a car charger similar to those used for cell phones.
…GloThong is the idea of Beau Carpenter, who works at NASA and is an MBA student at Rice University. The avid runner had wanted to create luminescent jogging apparel, but he got sidetracked after finding a slew of thongs on the Internet.
“Why not make a thong that glows in the dark?” he thought.Why not indeed…
Carpenter is nothing if not extremly confident. In October he valued GloThong as a million dollar idea when he offered 12% equity for a $120,000 investment.