A local PR firm is claiming credit for Rathergate push from blogs.
Creative Response Concepts (CRC), the VA-based agency promoting the Swift Boat Veterans for Truth, used right-wing blogs and news sites to turn a CBS report casting doubt on President George W. Bush’s National Guard service into a potential black eye for both the network and the Democrats.
Read Charles Johnson’s note concerning these guys. For the record I’ve never heard of them or been contacted by them either.
Update: On the bring down Dan front, check Jim Geraghty’s suggestions.
Update 2: CRC has apologized quickly and sincerely (full text in the extended entry). If you want to know why so many of the blogs covering this story were upset read the last paragraph of this post from Allah.
CRC President Greg Mueller released the following statement:
“Please understand, we never meant to imply that the blogosphere is something we did, or even could, control or direct. No one controls the bloggers. The extraordinary depth and breadth of their talent and resources only breeds one thing: a fierce independence much needed in the country. They are a force the PR industry and news media need to pay greater attention to.
“In the interview with PR Week, we tried to communicate that the bloggers, and then CNS www.cnsnews.com, were moving this story, which we then began pushing to conservative media, news websites and “mainstream” press.
“If anything, we’re just proud that our client, CNS News, provided some hard news reporting to add some gasoline to the already rampant wildfire that the bloggers had started. Do we deserve credit for that? Not nearly as much as the guys at PowerLine, Instapundit, LittleGreenFootballs, INDCJournal, Allahpundit, and so many others deserve.”