Don’t they realize that they have destroyed the “plausible deniability” angle of the Nair product line? Throw a bottle of Nair in with the rest of the groceries including some other feminine products and a self respecting man might be able to buy their product.
Imagine the horror – Price check Aisle 4. Herb, what’s the price on Nair for Men?”
Expect prominent product placement on Queer Eye for the Straight Guy.