Targeting minority populations with over the air or cable channels is a risky venture, so it helps to have the deep pockets of Viacom behind you. MTV Networks is launching LOGO, a network targeted at lesbian, gay, bisexual and transgender (LGBT) viewers.
San Francisco Chronicle columnist Tim Goodman thinks that the biggest problem facing the channel is religious backlash or boycotts, but finding a reason for being or a hit show.
Given that 75% of the programming will NOT be original content they're going to have the find something other than Will and Grace for their prime time lineup. Suggest your 8PM - 11PM lineups, maybe they'll be watching...
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Comments (7)
"Don't Ask, Don't Televisio... (Below threshold)1. Posted by Laurence Simon | May 28, 2004 2:24 PM | Score: 0 (0 votes cast)
"Don't Ask, Don't Television"
Easy. LPGA tournaments, WNBA highlights, and San Francisco City Council meetings. Saturdays will feature Barbara Streisand movies.
They'll need LOGO2 before you know it.
1. Posted by Laurence Simon | May 28, 2004 2:24 PM |
Score: 0 (0 votes cast)
Posted on May 28, 2004 14:24
2. Posted by McGehee | May 28, 2004 2:28 PM | Score: 0 (0 votes cast)
Don't forget Liza Minelli, Nathan Lane, "Xena: Warrior Princess"...
Oh, and Cher. Lots and lots of Cher.
2. Posted by McGehee | May 28, 2004 2:28 PM |
Score: 0 (0 votes cast)
Posted on May 28, 2004 14:28
3. Posted by Fritz | May 28, 2004 3:55 PM | Score: 0 (0 votes cast)
Here's a news flash...
Mostly straight people watch Will & Grace. It isn't really popular with LGBT audiences -- kinda the Amos and Andy of today.
And, the stereotypical Judy, Liza, Barbra stuff? Seriously, the 21st century LGBT crowd is quite a bit more hip than that. This ain't your father's queer generation!
I'd clue you in to what's hot and what's not, but that's a closely guarded secret. I will let you know that Madonna, Cher, Xena, and Nathan Lane are all on either the "hot" list or the "not" list. You "breeders" will have to figure that out for yourselves.
3. Posted by Fritz | May 28, 2004 3:55 PM |
Score: 0 (0 votes cast)
Posted on May 28, 2004 15:55
4. Posted by Christopher Cross | May 28, 2004 4:36 PM | Score: 0 (0 votes cast)
"Extreme Homo Makeover" (crude but it's the first thing I thought of)
4. Posted by Christopher Cross | May 28, 2004 4:36 PM |
Score: 0 (0 votes cast)
Posted on May 28, 2004 16:36
5. Posted by McGehee | May 28, 2004 4:38 PM | Score: 0 (0 votes cast)
I kind of doubt LOGO's programmers are any more hip than we are. I'm betting they're no gayer (is that a word?) than the makers of "Will & Grace."
5. Posted by McGehee | May 28, 2004 4:38 PM |
Score: 0 (0 votes cast)
Posted on May 28, 2004 16:38
6. Posted by Byrne | May 28, 2004 11:18 PM | Score: 0 (0 votes cast)
Straight Eye for the Queer Guy:
"Flatulence. Is. Funny. Get used to it."
"Trust me, this exercise regimine will give you rock-hard abs in under a month. Assuming Jello is a kind of rock."
6. Posted by Byrne | May 28, 2004 11:18 PM |
Score: 0 (0 votes cast)
Posted on May 28, 2004 23:18
7. Posted by Macker | May 30, 2004 12:47 AM | Score: 0 (0 votes cast)
This...sucks...
7. Posted by Macker | May 30, 2004 12:47 AM |
Score: 0 (0 votes cast)
Posted on May 30, 2004 00:47